Deliveroo has unveiled a new initiative called Family Dinneroo, which aims to provide meals for families of up to four for £25 ($33.8) or under.
The offering will feature collaborations with restaurant brands such as Pizza Express, Wagamama, Bill’s and Dishoom.
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Bill’s managing director Tom James was quoted by The Independent: “We are incredibly excited to launch Family Dinneroo, and the opportunity to delight families across the country while enjoying meals together at home with fun, convenient, delicious and shareable options to suit busy mid-week schedules.”
The Family Dinneroo will be introduced in 30 towns and cities throughout England, Scotland and Wales, with plans to roll out the service in Dublin, Ireland, shortly afterwards.
Orders for these larger meals can be placed from 4.30pm to 6.30pm, Monday to Thursday.
The initiative is intended to enhance restaurant patronage during a period that typically sees lower customer traffic, particularly among families.
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By GlobalDataCustomers will also have the flexibility to schedule deliveries and place orders up to five days in advance.
Deliveroo chief business officer Carlo Mocci stated: “Restaurant delivery has been traditionally perceived as an indulgent treat, reserved for a Friday night or weekend.
“Many of our restaurant partners believe this is not the case, and that delivery can play a greater role during the week.
“Family Dinneroo offers a way for restaurants to unlock new meal occasions and new customer demand during off-peak hours.”
The service will be launched in towns and cities including Birmingham, Portsmouth, Edinburgh, Milton Keynes and Royal Tunbridge Wells.
In June 2025, Deliveroo partnered Manna Drones to introduce a drone food delivery service in Dublin, Ireland.
