everbowl, a superfood franchise known for its acai-based offerings, has opened in Woburn, Massachusetts, US in its first venture into the Boston area.
The new location is part of a five-store partnership deal with basketball star Jayson Tatum.
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The Woburn store’s launch aligns with Boston’s active and family-oriented community values.
The opening celebrations commenced with a private party for Tatum, his family, friends and teammates, with a subsequent public opening.
The first 50 guests received autographed postcards from Tatum, while the first 300 enjoyed complimentary bowls. Attendees also left with everbowl merchandise and giveaways.
everbowl’s menu features a variety of frozen bases, fresh fruits, superfoods and nut butters. It also offers smoothies, toasts and seasonal drinks.
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By GlobalDataThe Tatum Bowl, a creation inspired by Tatum’s own preferences, was introduced at the Woburn store. It includes pitaya, coco love bases, granola, blueberries, pineapple and Small Wins gummies from Tatum’s own health-focused line.
Since its establishment in 2016, everbowl has expanded to 90 outlets.
Tatum said: “Partnering with everbowl to bring their fuel-for-movement philosophy and menu to the city of Boston is something I’m really excited about.
“Maintaining a nutrient-rich diet is important for me to perform at my best, and everbowl makes that easy and accessible with its range of superfoods. I can’t wait for the rest of the community who hasn’t visited yet to go see the store and experience it for themselves.”
everbowl president Trevor Sacco said: “The turnout was incredible, and the excitement was palpable. Jayson’s commitment to health and community made this partnership a natural fit, and we’re thrilled to continue fuelling the movement in Boston.”
