American fast-casual restaurant chain Fuzzy’s Taco Shop is set to expand its footprint with the launch of its latest establishment, Fuzzy’s Tacos and Margs, in the city of Sugar Land, Texas.
This new location, set to open on 16 June, at 1912 Wescott Ave, marks a departure from the brand’s traditional service model by offering tableside service instead of the customary counter order and pickup window.
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The Sugar Land restaurant is pioneering the brand’s fresh dining experience, complete with full-service hospitality and digital innovations.
A refreshed menu will focus on a variety of tacos, including the Texas Brisket Taco, the Cali-Style Steak Taco and the vegetarian-friendly Sonora Relleno, featuring a fried poblano pepper, and the brand’s Ultimate Nachos. Guests can also create their own taco combinations.
The beverage menu at the new Fuzzy’s location has also been updated, featuring cocktails such as the Paloma ‘Rita, with a bottle of grapefruit Jarritos, the Watermelon ‘Rita, and frozen drinks such as the Fuzz Driver and Double Rum Daiquiri.
Fuzzy’s president Patrick Kirk stated: “We’re excited to pilot this new model that puts hospitality front and centre while simplifying the overall experience for our guests.
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By GlobalData“Sugar Land is helping us find that sweet spot between fast-casual and full-service, with a streamlined menu, bold new taco creations, and a margarita lineup that puts our bar front and centre.”
The Sugar Land restaurant is owned by the NGE Group, with brothers Miro and Andrew Nazarian in charge of its operation.
The group has agreed to launch three Fuzzy’s locations by the end of 2025.
The restaurant will open seven days a week, with extended hours on weekends.
This strategic expansion follows the chain’s recent entry into California, as it continues to grow its presence across the US.
