GEN Restaurant Group, parent company of GEN Korean BBQ, has announced the opening of three new international outlets in South Korea.
This expansion is the company’s first entry to the city and brings the total number of GEN Korean BBQ locations to 55.
The brand is known for its casual dining concept and “grill at your table” experience.
Founded in 2011 by two Korean immigrants in Los Angeles, GEN Korean BBQ has grown to over 53 company-owned locations across the US.
Its menu features traditional Korean and Korean-American dishes, including quality meats, seafood, poultry and mixed vegetables, allowing guests to prepare their meals on embedded grills located at the centre of each table.
GEN chairman and CEO David Kim stated: “We are excited to announce the opening of three new international locations in South Korea: two GEN locations and one KAN Sushi.
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By GlobalData“The expansion of opening these three locations is another milestone for GEN, as it represents confidence in entering the South Korean market.”
In early August 2025, GEN Restaurant Group opened a Korean BBQ restaurant in El Paso, Texas – the brand’s 13th establishment in the state.
Located at 1319-I George Dieter Drive, the new venue aims to serve a broad community, given El Paso’s proximity to both New Mexico and Mexico.
In February 2025, GEN Restaurant Group expanded the presence of its restaurant brand GEN Korean BBQ with a new venue in San Antonio, Texas. This was its third opening in 2025, following Edison in New Jersey and Orlando, Florida.
