GoTo Foods, a US-based developer of multi-channel foodservice brands, has announced the international debut of Moe’s Casa Mexicana, a reimagined concept derived from Moe’s Southwest Grill.
The brand is set to launch in India later in 2025 through master franchisee Unify Foodworks, which has committed to developing 45 locations by 2033.
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GoTo Foods said that the introduction of Moe’s Casa Mexicana highlights its strategy to scale its brands globally, with 60% of its development pipeline focused outside the US.
The concept has been developed using insights from over 2,000 consumers across six countries, blending Mexican flavours with locally-relevant menu adaptations and flexible real estate formats designed for growth in emerging markets.
Moe’s Casa Mexicana will feature a variety of formats, including full-scale, in-line, dine-in, and kiosk options.
The smaller footprints and dedicated international supply chain are intended to make the concept suitable for high-density urban areas and developing markets, the company noted.
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By GlobalDataThe first Moe’s Casa Mexicana location in India is expected to open this year.
GoTo Foods is also targeting expansion in other high-potential markets, including the UK, Australia, South Korea, Saudi Arabia, and the UAE.
Based in Atlanta, GoTo Foods operates more than 6,900 restaurants, cafes, ice cream shops, and bakeries across all 50 US states and more than 65 countries and territories under various brand names, including Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s, as well as Seattle’s Best Coffee in select military bases and international markets.
GoTo Foods CEO Jim Holthouser said: “Launching Moe’s Casa Mexicana marks a defining moment for GoTo Foods as we expand another iconic brand onto the global stage.
“Our platform company model has already powered successful international growth for brands like Cinnabon and Auntie Anne’s, and now we’re applying that same proven approach to Moe’s Southwest Grill.”
In 2024, Focus Brands, which owned brands including Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest, and Schlotzsky’s, was rebranded as GoTo Foods.
