GoTo Foods, which operates seven foodservice brands, is testing a drone delivery service in collaboration with DoorDash and drone company Wing.
This service is currently available in three cities in the US state of Texas: Frisco, Fort Worth and Plano.
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Customers can order from brands such as Auntie Anne’s, Jamba, McAlister’s Deli, and Schlotzsky’s via the DoorDash app.
GoTo Foods chief commercial officer Kieran Donahue stated: “Drone delivery is one way that GoTo Foods is unlocking innovation with purpose, to expand accessibility and drive frequency.
“Today’s consumer expects brands to meet them where they are, on their terms, and that’s exactly why we’re modernising through convenience and personalised experiences.
“GoTo Foods is focused on innovating in ways that are intuitive and seamless – all while staying rooted in the trusted experiences that our brands have created for decades.”
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By GlobalDataThis initiative marks GoTo Foods as one of the early adopters of drone delivery across multiple foodservice brands, building on its existing relationship with DoorDash.
The introduction of drone delivery aligns with GoTo Foods’ strategy to embrace a digital-first approach, focusing on enhancing customer convenience and accessibility.
The company is also exploring innovations such as new store formats and tech-driven models.
Since the pilot programme began in June 2025, GoTo Foods has observed positive early outcomes, particularly in delivery efficiency, and is actively working to improve the overall customer experience.
DoorDash drone programme head Harrison Shih stated: “We’re thrilled to expand our partnership with GoTo Foods and help bring their iconic mall favorites directly to their customers’ doors.
“Drone delivery lets us recreate the magic of the in-store experience at home with the unmatched speed and convenience of autonomous technology.
“As we continue scaling our drone operations, we remain focused on building a world-class logistics platform that enables partners like Wing to integrate seamlessly into our ecosystem, provides a smooth, reliable delivery experience for merchants and offers consumers fast and affordable access to brands they love.”
