Danish juice and coffee chain Joe & the Juice has accelerated its UK expansion, adding four outlets in November and December 2025.
This is part of a wider rollout that saw 16 new UK locations open during the year.
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The chain’s UK estate increased from 68 stores at the end of 2023 to 89 at the close of 2025 – a 31% expansion in two years,
November saw the chain open its first Cambridge site, with Bath and Windsor following in December.
The company is also adding to its Manchester footprint. A Trafford Centre store opened in November, with a Mosley Street location scheduled for February 2026.
These follow earlier 2025 launches at Manchester Airport and a flagship on Cross Street, besides the Arndale Centre.
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By GlobalDataJoe & the Juice UK managing director Jon James stated: “The response from UK customers this year has been incredible. Each new store we’ve opened has outperformed expectations, which gives us huge confidence as we accelerate our stores into new regions.
“The UK continues to be one of our most exciting growth markets and we’re looking forward to expanding our reach this year and next.”
The fourth-quarter additions form part of a wider programme planned for 2026, with further regional markets in the UK targeted.
Globally, Joe & the Juice is aiming to grow to more than 1,000 branches by 2030.
Private equity company General Atlantic acquired a controlling stake in the brand in November 2023 to support international expansion.
Alongside bricks-and-mortar growth, the company has extended its delivery reach in the UK.
From 2 January 2025, its exclusive partnership with Deliveroo, which began in 2019 with five sites, enabled it to offer its full menu at 65 locations across Birmingham, Brighton, Kent, Liverpool, Greater London and Oxford.
