Colombian coffee chain Juan Valdez has opened its first outlet in Brazil – the start of a planned nationwide rollout.
The inaugural store is located in Ribeirão Preto, in the state of São Paulo.
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The brand’s operator Procafecol stated that the move into Brazil is intended to create a more direct link between local consumers and coffee grown by more than 550,000 Colombian farming families, as reported by ColombiaOne.
Juan Valdez plans to open 300 outlets in Brazil by 2032, using a sub-franchising model with local partners to support its growth.
The company expects this approach to speed up its entry into key cities, with a focus on São Paulo.
Prior to its Brazilian debut, Juan Valdez operated 653 coffee shops worldwide: 373 locations in Colombia and 280 across overseas markets: Chile, Ecuador, Mexico, Qatar, Spain and the US.
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By GlobalDataIn 2024, Juan Valdez Café entered the Dominican Republic with the opening of a new store at the Ágora Mall in Santo Domingo – part of a strategic partnership with local franchisee United Brands.
At the time, World Coffee Portal highlighted that the Dominican Republic, a prime Caribbean tourist destination attracting more than ten million visitors each year, offers a vibrant market for the food and beverage industry.
Juan Valdez Café’s decision to enter this market is driven by these factors.
