Krispy Kreme has partnered with Warner Bros Discovery Global Consumer Products (WBDGCP) to launch its first Scooby-Doo Halloween Doughnuts in the US.
Customers can purchase a Scooby-Doo Halloween Dozen, comprising a limited-edition custom Scooby-Doo dozens box and new doughnuts, at any Krispy Kreme outlet in the US.
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These new doughnuts include the Scooby Dooby-Doo doughnut, the Mystery Machine doughnut, the Spooky Monster Cookies N’ Kreme doughnut and the Jinkies! Halloween Orange Sprinkle doughnut.
Krispy Kreme global chief brand officer Dave Skena said: “We’ve asked Scooby-Doo and his friends to solve ‘The Case of the Disappearing Doughnuts’ because it seems like whenever we put out a dozen Krispy Kreme doughnuts, they vanish almost immediately.
“Scooby‑Doo is the perfect franchise this Halloween season for a fun collection of all-new doughnuts and to solve this spooky mystery.”
The company said it will offer the Scooby-Doo Doughnuts in-shop and for pickup or delivery for customers via its app and website.
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By GlobalDataTo celebrate Halloween, Krispy Kreme also plans to launch the BOGO 13-cents-a-dozen on 13 October 2023. It will be offering a free doughnut for fans in Halloween costumes on the day.
Guests can also receive an Original Glazed dozen, priced at $0.13, upon purchasing any dozen at regular price on 13 October.
A limited-edition Krispy Kreme six-pack will also be made available at select grocery stores. The six-pack comprises the Scooby Dooby-Doo Doughnut, the Mystery Machine Doughnut and the Chocolate Iced Doughnut with Halloween Sprinkles.
