Live events company Legends/ASM Global has formed a multi-year collaboration with Chelsea FC for catering services.

The company has been named official catering service provider for the football club, covering the Stamford Bridge and Kingsmeadow stadiums in southwest London.

The agreement covers match days, non-match days, conference and events catering, and the training and development of the club’s food and beverage (F&B) teams.

Chelsea FC venue director Bonnie Rolfe said: “We want to ensure the match-day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering.

“We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.”

Legends/ASM Global looks to reimagine premium hospitality catering at Chelsea FC, aiming to provide the highest levels of innovation in the suites and lounges of the club.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Legends/ASM Global Europe president Chris Bray stated: “The synergies that we can leverage from our newly combined Legends and ASM Global teams mean that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space match ours.

“This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.”

The company’s European and UK portfolio includes collaborations with Real Madrid CF, London Stadium and FC Porto, alongside multi-purpose destinations such as P&J Live and Olympia London.

It is also involved with entertainment venues AO Arena and OVO Arena Wembley.

Legends/ASM Global also manages F&B operations at nine racecourses in the UK.

Since 2024, it has collaborated with UMBEL Restaurant Group, run under the leadership of chef Simon Rogan.