McDonald’s has announced plans to test a new beverage lineup from 2 September 2025 across 500 store locations in the states of Wisconsin and Colorado, and surrounding US markets.
The initiative aims to explore premium beverage options, drawing on insights gained from its spinoff brand, CosMc.
The test lineup will feature options such as vanilla cold brew, strawberry watermelon refresher, toasted vanilla frappé, Sprite lunar splash and popping tropic refresher.
McDonald’s beverage category lead Charlie Newberger stated: “We’re not just adding drinks to the menu – we’re advancing our global beverage platform that fits naturally with how people already enjoy McDonald’s.
“We’ve got the structure, the tools and the team to move fast and scale what works. This first test in the US market is a big step in our global direction.”
The test is designed to assess operational effectiveness and customer engagement in the US market.
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By GlobalDataMcDonald’s highlighted the importance of restaurant teams and owner/operators in this process, noting that their experiences will be crucial in refining aspects such as equipment and execution to enhance the overall beverage experience for customers.
McDonald’s USA chief customer experience and marketing officer Alyssa Buetikofer stated: “We’re seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavourful drinks as a go-to treat.
“It’s a great opportunity for us to meet our US customers’ evolving tastes and show up in new moments, like afternoon refreshment or snack breaks.”
In May 2025, McDonald’s announced its plan to shut its standalone beverage concept, CosMc’s.
