The Competition Council of Morocco has initiated a legal procedure against GlovoApp Morocco, following allegations of anticompetitive practices within the digital food ordering and delivery platform market.
The development follows an investigation, which began with a self-referral decision on 19 February 2024 and included a surprise inspection of Glovo’s Casablanca offices on 22 October 2024.
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The Rapporteur General of the Council has reported finding evidence suggesting that the Spanish delivery platform may have abused its dominant position in the market, taking advantage of its commercial partners.
It has also been reported to be engaged in unjustly low pricing strategies.
Glovo has responded to the notification, emphasising respect for the continued procedure and its commitment to fair competition, transparency, innovation and service quality.
Glovo spokesperson stated: “We remain committed to respecting fair competition rules, transparency, innovation and service quality to contribute to the development of our sector, which is in constant technological evolution, in a win-win dynamic.”
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By GlobalDataGlovo, from its inception in Morocco, has impacted the local home delivery market, with the country ranking as its fourth-largest market worldwide.
It collaborates with more than 6,500 business partners and employs 4,500 couriers across the country.
Morocco’s Article 7 of Law No 104-12 on freedom of prices and competition serves as the legal basis for the allegations, prohibiting actions that aim to distort competition, including imposing unjustified commercial conditions or minimum resale prices.
The council’s board will make the final decision after a thorough investigation that respects Glovo’s defence rights and follows a council session.
The notification to Glovo marks the beginning of a contradictory procedure phase, ensuring the company’s right to defend itself.
Led by Ahmed Rahhou, the council has clarified that this step does not prejudge the final outcome.
