US-based point-of-sale (POS) connectivity platform Omnivore has raised $10m in Series A funding with lead investors including Coca-Cola and Performance Food Group.

Additional funds have come from Tampa Bay Lightning owner Jeff Vinik.

This round has seen contribution from existing follow-on investors from earlier rounds.

The POS technology firm will use the investment to speed up development and growth of its solutions, which could minimise friction for restaurant brands, third-party technologies, and POS companies.

“We will continue to enable the industry in these areas while adding new capabilities and ensuring agility and affordability.”

Omnivore CEO Mike Wior said: “We clearly understand that the growth in the restaurant and hospitality industry is pinned to consumer and staff expectations of technology and how they use it, very similar to what happened with the travel, lodging, and retail industries.

“We’ve enjoyed playing a role enabling innovation and integration in all restaurant technology categories such as online ordering, third party delivery, pay at the table, loyalty, and labour.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We will continue to enable the industry in these areas while adding new capabilities and ensuring agility and affordability.”

Omnivore will also complement its universal API with data warehousing and central menu management platforms.

These platforms are intended to assist restaurant brands’ abilities in analysing and executing with less friction and expense.

The company’s new centralised menu management system stands to benefit restaurant operators and technology providers by helping them to tackle the increased complexity of managing numerous digital menus across online ordering, third party delivery apps, digital menus, and kiosks.