Restaurant chain Papa Johns has unveiled its latest global offering, the Croissant Pizza, which combines the flaky texture of a croissant with the brand’s pizza flavours.
The product is set to debut in nine markets, with the United Arab Emirates (UAE) first to experience the new culinary creation.
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The Croissant Pizza aims to deliver a unique, layered bite with a braided flaky crust. The pizza can then be customised with various toppings.
Papa Johns International senior vice-president and managing director Chris Lyn-Sue stated: “As a brand built on innovation, distinction and quality, we’re always looking to global food culture for inspiration – and turning it into exciting new experiences that stand out. We conducted extensive research to understand what consumers wanted from our next global innovation. Croissant Pizza scored highly across all markets.
“We explored the rise of croissant mashups in food culture – from the ‘cronut’ to the ‘crookie’ – and saw an opportunity to bring that same innovation to pizza. After a year in development, we’re proud to unite two beloved icons into one craveable, delicious product that brings something fresh and exciting to the QSR [quick service restaurant] category.”
Papa Johns has partnered with KidSuper to launch a limited-edition hot bag, the Papa Johns x KidSuper Hot Bag, inspired by the Croissant Pizza’s craftsmanship.
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By GlobalDataKidSuper, known for its concept-inspired designs, crafted the hot bag, which features a woven strap that echoes the braided crust of the pizza.
As the Croissant Pizza makes its way to consumers worldwide, the Papa Johns x KidSuper Hot Bag will be showcased in settings such as runways, beaches and exhibitions in select markets.
KidSuper designer and founder Colm Dillane stated: “KidSuper is a challenger brand – built on creativity, risk and staying true to the soul of what we do.
“Papa Johns is the same. This isn’t just another pizza launch – they’re pushing boundaries with creativity and craftsmanship. Whether you are baking a crust or chalking a cut, the process matters.”
The Croissant Pizza is currently available in the UAE and will be offered for a limited time in participating markets, including China, Korea, Chile and Peru.
This launch follows Papa Johns’ limited-time offering in October 2024, the Shaq-a-Roni pizza, developed in partnership with basketball legend and franchisee Shaquille O’Neal.
