Enterprise foodservice technology company PAR Technology has introduced PAR Engagement, a suite of products designed to enable enterprise restaurants to engage with guests and streamline operations.
The platform integrates loyalty programmes, marketing, ordering and guest data into a single, cohesive system.
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PAR Engagement is modular, allowing restaurants to adopt individual components or opt for a comprehensive tech stack that amplifies their impact and strengthens system performance.
The platform features AI-driven tools and cross-product integration, providing brands with the control, intelligence and speed necessary to maintain a competitive edge.
PAR Engagement general manager Joe Yetter stated: “Digital engagement isn’t new – most brands have done the basics, but today we’re entering a more competitive and more challenging time than ever. PAR® Engagement is our new vision—doubling down on R&D [research and development] and innovation for what will drive the future of restaurant engagement and digital sales growth.”
“Brands are craving revitalisation, and we’re rolling out an aggressive roadmap filled with new products and features specifically designed to spark innovation and drive revenue growth.”
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By GlobalDataThe new platform eradicates data silos by combining marketing, loyalty and ordering systems into one integrated solution, unifying the digital guest journey.
PAR Engagement is centred around PAR’s unified product flywheel, which facilitates smarter engagement at every stage of customer interaction.
PAR Ordering has been redeveloped to cater to enterprise needs, enabling restaurants to create customised ordering experiences across web, mobile and kiosk platforms.
It supports complex menus, offers rapid deployments and features a conversion-optimised user experience for enhanced speed and flexibility.
Punchh Loyalty, the industry benchmark for loyalty programmes, now offers greater adaptability with enhanced integrations into marketing, guest data and ordering. It includes new membership tier functionality and AI-driven rule activation to bolster enterprise-scale retention efforts.
The guest data module consolidates identity and insights across both loyalty and non-loyalty customers, providing marketers with ways to recognise, personalise and engage across all marketing channels.
The marketing and offers module, proven through Punchh, now extends personalised campaigns to all guests, not just loyalty members, to increase the reach and effectiveness of each offer.
Supporting the flywheel are two additional layers: Accelerate, a suite of tools aimed at increasing check size, repeat visits and campaign return on investment, and Digital Experience, which brings a brand’s presence to life across all guest touchpoints, from mobile apps to digital wallets.
Later in 2025, brands will have access to AI-powered tools such as chatbots for data insights, personalised upselling and offers, and new app-less loyalty and payment features such as wallet passes, QR codes and auto-reloading gift cards.
