Foodservice technology provider PAR Technology has introduced the PAR AI intelligence suite, a new embedded intelligence layer within its PAR product suite.
The launch features an intelligent assistant, Coach AI, tailored to enhance critical functions in restaurant operations, facilitating actionable insights and outcomes.
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This integration of AI-powered features into PAR’s core offerings, including point of sale (POS), drive-through, loyalty, back office and payments, requires no new apps or technical training.
Incorporated into the PAR OPS platform, Coach AI is designed for area coaches and managers and delivers instant answers by eliminating the need for human intervention in data analysis and interpretation, thus freeing up time for staff training or guest engagement.
Users can ask natural language questions, and Coach AI will retrieve live data from sources such as POS, inventory and labour scheduling to present visualisations and key performance indicator grids, without the need to switch between platforms.
Looking ahead to fall 2025, PAR Technology plans to introduce a marketing intelligence assistant for marketers within the PAR Engagement platform.
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By GlobalDataThis assistant will utilise conversational AI to turn campaign and customer data into actionable insights, offering analytics on loyalty programme performance, digital ordering and customer engagement metrics, thereby eliminating the need for custom reports and manual feedback analysis.
PAR Technology CEO Savneet Singh stated: “PAR AI marks a turning point in how we serve our customers. We’re going AI-native, embedding it into everything we do.
“It’s not about building tools anymore — it’s about owning the workflows to drive new outcomes within existing processes. The result? Automation that’s not just efficient, but intelligent — driving unique outcomes that were unthinkable before gen AI.
“Systems that don’t just respond — they anticipate, adapt and evolve. PAR AI isn’t just powering tasks – it’s the foundation for running a smarter, faster, more agile business. Coach AI is just the beginning of a future where AI drives clarity, speed and performance across the entire restaurant experience.”
In June 2025, PAR Technology introduced PAR Engagement, a suite of products aimed at empowering enterprise restaurants to better engage with guests and streamline their operations.
