Filipino coffee chain Pickup Coffee is preparing for a fast‑paced expansion across the Philippines up to 2027/28.
“We want to open at least 20 stores per month for the next 24 to 36 months,” Pickup Coffee president and CEO Francis Flores told BusinessWorld.
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As of August 2025, the company operated 420 locations nationwide and believes there is still significant room to grow, particularly in Northern Luzon, the Visayas and Mindanao.
Flores noted that most existing outlets are concentrated in central business districts, leaving potential sites in shopping centres, hospitals, airports and high‑traffic transport hubs largely untapped.
Founded in 2022, Pickup Coffee describes itself as a tech‑driven coffee startup that offers “premium‑style drinks at lower price points”.
Its signature green kiosks and carts serve espresso beverages, milk‑based drinks, matcha, teas, cold brew, blended frappés, yoghurt drinks and pastries.
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By GlobalDataThe brand’s core customer base consists largely of business process outsourcing employees seeking relatively low‑cost coffee during late‑night and early‑morning shifts.
Alongside its kiosk model, the company is also building out a larger café concept under the Pickup Prime banner.
Two Pickup Prime outlets are currently operating: one at Ayala Malls Vertis North in Quezon City and another at SM Seaside City Cebu.
A third full‑format café is planned for Bonifacio Global City by mid‑2026.
Beyond the domestic market, Pickup Coffee runs 50 outlets in Mexico as part of its efforts to establish a presence overseas.
The company expects demand to remain strong, pointing to the Philippines’ status as one of Southeast Asia’s bigger coffee‑drinking markets.
“Young people are always on the move and have more active lifestyles. We see out-of-home coffee consumption continuing to grow,” Flores said.
He also observed that interest in entrepreneurship is rising, particularly among younger Filipinos.
“In previous generations, the goal was to climb the corporate ladder,” he continued. “Many Gen Zs now want to build their own businesses. When you talk to graduating students, a lot of them prefer to work for a startup.”
