US fast-food chain Pizza Hut has launched a new customisable Pizza Charcuterie board in celebration of Pi Day, observed each year on 14 March (corresponding to the number 3.14).
Priced at $24.99, the limited-time offering, available at participating locations, allows customers to create their own pizza boards, featuring a variety of options.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The board comprises two medium pizzas with up to ten toppings, eight boneless wings, a choice of sticks and two dips.
Customers can select from classic hand-tossed to flavours such as Chicago Tavern-Style for their “build-your-own experience” board.
Pizza Hut chief marketing officer Melissa Friebe stated: “We’ve seen creative charcuterie boards take over social feeds, and we knew it was time to give pizza the spotlight it deserves.
“Because let’s be honest — stacking crackers is cute, but stacking pizza, wings and breadsticks? That’s a power move.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe pizza chain has partnered with former football tight end Robert Gronkowski for the launch of the Pizza Charcuterie.
A Yum! Brands subsidiary, Pizza Hut has a global presence of more than 19,500 restaurants in 100 countries.
In December 2024, Pizza Hut launched a new restaurant in Plano, Texas, offering US customers an enhanced dining experience with a focus on digital convenience and sustainability.
The new design concept revealed at 8605 Ohio Dr integrates self-service kiosks, contactless pick-up options and a drive-through with a new “Hut ‘N Go” menu, reflecting the brand’s commitment to innovation and customer service.
In November 2024, Pizza Hut ventured into the wine market with the launch of a limited-edition tomato wine, crafted to complement the flavours of its pizzas.
