Popeyes, part of Restaurant Brands International (RBI), has reached development agreements with regional franchise partners in Mexico, aiming to establish more than 300 outlets by 2035.
The deals cover the the northwest, the west, the central area and the southeast region.
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Star Louisiana will continue development in Jalisco in the west, Border Crunch will be responsible for the northwest, Grupo Euro will oversee the central region and Grupo Berny will manage expansion in the southeast.
The franchise groups possess experience in foodservice operations and local market knowledge and can scale the brand’s presence.
The planned openings are expected to generate thousands of local jobs.
The announcement follows recent launches in markets including Costa Rica, Italy and the Balkans. Popeyes now operates across more than 45 countries.
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By GlobalDataRBI Latin America and the Caribbean president Duncan Montero stated: “Mexico represents a tremendous growth opportunity for Popeyes, and we’re thrilled to be partnering with experienced and passionate franchisees who share our vision.
“Our unique New Orleans-style menu, including Popeyes famous chicken – freshly prepared, marinated for at least 12 hours, battered, and breaded by hand with our seasonings, and slow cooked to perfection – resonates deeply with guests.
“We’re confident in our ability to win in Mexico over the long term.”
In August 2025, Indian quick-service restaurant operator Jubilant FoodWorks opened four new Popeyes outlets in Mumbai, in the Indian state of Maharashtra.
The new locations are in Phoenix Marketcity Mall in Kurla, Viviana Mall in Thane and Inorbit Mall in Vashi, with the fourth launching in the autumn of 2025 at Mumbai Airport’s Terminal 2.
The brand, known for its Louisiana-style fried chicken, entered the Indian market in January 2022 under a master franchise agreement with JFL.
