QFM Group, a fast-food franchise operator based in the UK, has sold its portfolio of 21 Costa Coffee outlets to SimTrava.
The financial specifics of the deal have not been made public.
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QFM Group was supported by law firm Freeths for the deal, as reported by Insider Media.
This step marks the end of a 17-year relationship between QFM Group and the Costa Coffee brand.
QFM Group director Kishan Patel was quoted by Insider Media: “This was a significant and emotional decision for our family, and we’re incredibly grateful to Andy and the wider Freeths team for guiding us through the process with such professionalism, care, and expertise.
“Their support was instrumental in ensuring a smooth and successful transaction, and we truly valued their thoughtful, values-driven approach throughout.”
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By GlobalDataSimTrava, which began its journey with the Costa Coffee brand in October 2005 with its first licensed store in Northwich, will now increase its Costa franchise count from 58 to 79 locations, predominantly in the north of England.
The acquisition positions SimTrava among the largest Costa Coffee franchisees in the UK, following Scoffs Group, which operates 110 outlets, as reported by World Coffee Portal.
QFM Group now intends to concentrate on its KFC and Taco Bell franchises, in addition to expanding its 24-store Dunkin’ franchise in the UK.
Costa continues to hold the title of the largest coffee chain in the UK, with over 2,670 stores.
In April 2025, the company announced an extension of its partnership with real estate advisor Savills to facilitate the opening of new locations in high streets and shopping centres across the country, aiming to recover from a period of stagnant growth.
