US seafood restaurant chain Red Lobster has broadened its collaboration with Olo, a technology solutions provider for eateries.
Having left Olo in 2023 to create its own digital ordering platform, Red Lobster is now returning to Olo’s framework.
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The chain acknowledged the difficulties of sustaining cutting-edge digital systems in-house as the reason for this shift.
As digital ordering, customer interaction, and data analysis grow increasingly complex, many companies opt to work with expert technology partners.
Red Lobster highlighted Olo’s improved functionality, cost-efficiency, and capacity to stay aligned with emerging tech trends as reasons for the renewed alliance.
This decision mirrors a wider industry trend towards outsourcing advanced digital solutions.
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By GlobalDataThe collaboration will be implemented in stages to enhance the chain’s operational performance.
A primary focus is the rollout of Olo’s feedback management tool, Sentiment, currently being deployed across all the chain’s outlets.
Sentiment collates customer reviews from various platforms and delivers AI-driven insights to improve guest satisfaction.
Red Lobster will also launch Catering+, Olo’s comprehensive catering solution, marking its debut in direct catering services.
Catering+ provides tools for managing capacity and simplifies operations through seamless point-of-sale integration.
This introduction represents a significant step forward for the brand’s service expansion.
By the close of 2025, the chain aims to adopt Olo’s complete Order suite, including its Borderless network. The move will further strengthen the chain’s digital ordering capabilities and streamline operations.
The phased strategy reflects the chain’s dedication to smooth technological integration.
Headquartered in Orlando, Florida, Red Lobster focuses on serving freshly prepared seafood that is traceable, sustainable, and responsibly sourced.
In September 2024, Red Lobster exited Chapter 11 bankruptcy restructuring after completion of its acquisition by RL Investor Holdings.
