Fast-casual salad franchise Saladworks is to expand its presence in the US state of North Carolina through a new 10-unit development agreement.
The move will introduce the brand’s fresh, customisable salads and health-forward dining experience across the state.
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Local entrepreneur and CEO of Mixon Foods, Zack Mixon, is spearheading the expansion.
Mixon, who shifted from a 20-year career in construction to restaurant ownership in 2018, has a portfolio that includes King Chicken Drive-In and Boss Hog’s Chicken & BBQ.
Mixon stated: “When I discovered Saladworks as a customer, I was immediately impressed by the brand’s focus on freshness, quality and cleanliness, and knew this was the kind of concept I wanted to invest in.
“My family and I are proud to expand our portfolio with a concept that reflects our values, and bring the Saladworks and WOWorks experience to communities across my home state.”
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By GlobalDataThe first Saladworks location is set to open in Greenville, NC, in the spring of 2026, with additional sites planned for the Greenville-New Bern-Washington, Raleigh-Durham (Fayetteville), and Wilmington designated market areas.
Mixon is considering other WOWorks brands such as Frutta Bowls and Barberitos for potential expansion, including co-branding opportunities within the WOWorks system.
WOWorks CEO Kelly Roddy stated: “We’re proud to welcome Zack into the WOWorks family with this significant agreement.”
“His entrepreneurial drive, local market knowledge and personal commitment to healthier living perfectly aligns with our mission to deliver meaningful, nutritious dining experiences to our guests, and we could not have asked for a better partner to drive our expansion across North Carolina.”
WOWorks, the parent company of Saladworks, is seeking experienced franchisees to join its growing portfolio.
WOWorks brand Barberitos recently announced a seven-unit development agreement to expand in the Tampa/St Petersburg area of Florida, underscoring the company’s broader growth strategy.
