SpotOn has unveiled GoTo Place, a mobile-first ordering channel designed to empower restaurants with integrated online ordering, loyalty programmes and direct customer engagement.
The app is a response to the growing trend of “super apps” in the foodservice industry, offering restaurants a way to retain data, revenue and control without relying on third-party platforms.
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GoTo is set to revolutionise the digital presence of restaurants by providing them with a custom-branded app, states the company.
This move challenges the current market, dominated by technology giants with generic apps that lump multiple restaurants together, often at the cost of high commissions and reduced brand visibility.
SpotOn chief product officer Bryan Solar stated: “At a time when restaurants are under pressure from rising costs and shifting consumer habits, GoTo puts the power back in the restaurant’s hands.”
“GoTo is the kind of branded experience usually reserved for national chains. We’re democratising that tech for independents with the tools to drive repeat visits, own their customer relationships and build long-term loyalty.”
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By GlobalDataGoTo differentiates itself by offering a dedicated platform for restaurants to connect directly with their customers under their own brand.
Bryan Solar added: “Unlike third-party ‘super apps’ that promote multiple restaurants while charging high fees, GoTo is restaurant-first by design.”
“The app doesn’t promote competitors or dilute a restaurant’s brand identity. Instead, it acts as a digital extension of the restaurant.”
Data from SpotOn Order indicates that more than 80% of consumers use their phones to place orders, and 40% revisit the same restaurant within a week.
GoTo leverages these consumer habits by promoting repeat orders and loyalty reward redemptions, easing the operational burden on restaurant staff.
Restaurants using GoTo can offer a commission-free, branded mobile ordering experience, engage customers with tailored loyalty rewards and marketing offers, and manage reservations and waitlists on their terms.
The app, now available on the App Store and Google Play, is an inclusive solution for restaurants already using SpotOn Order. It features ordering, loyalty and waitlist capabilities, with plans to introduce additional functionalities in the future.
In early June 2025, SpotOn also launched an AI-powered tool for restaurant operators to automate their profit and loss analysis.
