Starbucks has introduced the Abracadabra Frappuccino Blended Beverage as a limited time offering for the Halloween 2025 period.
The new drink pairs a creamy matcha Frappuccino base with strawberry sauce, finished with whipped cream and a layer of chocolate cookie crumble.
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Available from 27 October to 2 November 2025, the Abracadabra Frappuccino Blended Beverage was initially conceived by partners in Colombia.
The company is rolling out a Halloween merchandise collection of tumblers, mugs and accessories featuring glow-in-the-dark details.
The merchandise collection is also available for a limited period.
Starbucks Latin America and Caribbean brand and product senior manager Cristian Paredes Costa stated: “Halloween is a time for joy, fun and surprise – and this beverage was created to capture that spirit.
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By GlobalData“Inspired by the sense of wonder that magic brings, the Abracadabra Frappuccino Blended Beverage combines bright shades of green, red and black to evoke the mystery and excitement often associated with a magician’s toolkit.”
Earlier in 2025, the company launched the new Firework Frappuccino beverage in US cafés from 1 to 7 July to mark Independence Day.
The limited-edition beverage featured red, white and blue layers.
The coffee chain reported attributable net earnings of $558.3m for the third quarter of the fiscal year 2025, down 47% from the corresponding quarter a year previously.
Consolidated net revenues for the quarter ended 29 June 2025 rose almost 4% year-on-year to $9.45bn.
