Fast-food restaurant company Subway has announced that its trial of Spudway, a new range of jacket potatoes, is to be extended until September 2025.
The menu addition, introduced in February 2025, has led to rises in same-store sales and guest traffic across Subway’s 170 UK trial locations.
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Spudway offerings include classic British toppings such as cheese and baked beans, alongside combos such as tuna mayo and cheese, and taco beef and cheese.
Subway Europe, Middle East and Africa interim director of innovation and culinary Cathy Goodwin stated: “At Subway, we’re constantly looking for new ways to evolve our menu and provide our guests with delicious options they can feel good about.
“By putting our own spin on this beloved British comfort staple, Spudway has proven to be a huge success with both guests and franchisees, and shows we’re delivering when it comes to providing freshly prepared, convenient and affordable meals that guests love.”
The Spudway range is part of Subway’s commitment to enhancing the guest experience.
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By GlobalDataThe brand’s initiatives also aim to drive more traffic to restaurants and improve franchisee profitability.
Subway UK and Ireland multi-unit franchisee owner Matt King: “Our guests’ response has been incredible. Spudway has brought new guests through our doors and our regulars love having another high-quality delicious option to choose from.
“The combination of classic jacket potato toppings with our signature Subway ingredients has been a real hit.”
Subway’s growth strategy includes not only menu innovation but also the expansion of its footprint.
The company continues to open new restaurants and modernise its brand image with the rollout of its Fresh Forward 2.0 restaurant design.
It is also enhancing its digital journey with the introduction of self-serve kiosks and the Subway app.
Globally, Subway serves its sandwiches in 37,000 restaurants daily, with a vast network of franchisees as owners and operators.
In the US, it recently partnered with Doritos to offer footlong nachos for $5, and in early 2025, it unveiled a new Hot Honey sauce, a spicy and sweet condiment for sandwiches, wraps and salads.
