Indian online food delivery platform Swiggy has added a new “99 Store” feature on its app.
The service provides individual meals at a fixed cost of Rs99 ($1.15).
It is accessible in more than 175 cities, including Bengaluru, Delhi, Hyderabad and Chennai.
The 99 Store offer includes biryani, wraps and local specialities. Deliveries are handled through Swiggy’s Eco Saver option, which minimises delivery expenses.
It showcases single dishes to enhance user navigation, with the design aimed at streamlining the browsing process.
Swiggy Food Marketplace CEO Rohit Kapoor stated: “At Rs99, this isn’t just a price point — it’s a promise. A promise that good food can be both affordable and accessible, especially for our younger customers.
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By GlobalData“The 99 Store is our way of making sure daily meals don’t burn a hole in your wallet. We’ve worked closely with our restaurant partners and delivery teams to make everyday meals more affordable without cutting corners.
“This is a big step in making Swiggy a true everyday choice for millions. Whether you’re on a college budget or just looking for a fuss-free lunch, this is Swiggy’s most value-driven offering yet.”
In November 2024, Swiggy launched three programmes to enhance support for its restaurant partners.
It introduced kitchen equipment procurement support, hygiene audits and professional photoshoot services. These served are aimed at improving operational efficiency, maintaining hygiene standards and enhancing customer engagement.
