Taco Bell is set to launch its Decades Y2K Menu across the US on 9 September 2025, featuring items from the 2000s.
The menu will feature five items, all priced at $3 or less, while the Crunchwrap Supreme will be included in a new $9 Discovery Luxe Cravings Box.
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The box will include items such as the Cool Ranch Doritos Locos Tacos, 7-Layer Burrito, Chili Cheese Burrito, and Double Decker Taco.
From 2 September to 8 September 2025, Taco Bell Rewards Members will have exclusive early access to the Caramel Apple Empanada through the app.
Taco Bell chief marketing officer Taylor Montgomery said: “No one did the 2000s like Taco Bell. That era gave us some of our most iconic menu items, including the Crunchwrap Supreme, which remains one of our best-sellers two decades later.
“Fans have never stopped asking for these items, and honestly, we’ve missed them too. But Decades Y2K isn’t just about the menu. It’s about reliving the flavours, the fashion, and the fun that made that moment in time unforgettable – and letting our fans be the first to live it all over again.”
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By GlobalDataThe company is also introducing the Crunchkin, a digital pet inspired by its menu items. This pet evolves with qualifying purchases and unlocks exclusive in-app games and rewards, said Taco Bell.
Additionally, select Taco Bell Rewards Members in Los Angeles will have exclusive access to a Y2K party, where they can sample the new menu and purchase limited-edition merchandise.
In July 2025, the company launched a limited-time market test of its Luxe Value Menu in Indianapolis, Indiana.
Available at select locations, the menu includes five items priced at $3 or less.
The items are Beefy Potato Loaded Griller, Chipotle Ranch Chicken Stacker, Chips and Nacho Supreme Dip, Mini Taco Salad, and Salted Caramel Churros.
