TGI Fridays has unveiled its inaugural breakfast menu in the UK, marking a significant step in the restaurant chain’s comprehensive relaunch strategy.
The “Rise and Dine” menu, now available at 22 UK outlets, will see these locations opening earlier to accommodate morning diners. The initiative is part of a broader transformation following a change in ownership and a challenging period for the brand.
Go deeper with GlobalData
For £5, customers can purchase a bacon ciabatta, while the All-American Slam is available at £10.95 and comprises pork sausages, bacon, fried eggs, baked beans, sautéed mushrooms, grilled tomato, hash brown bites and toasted ciabatta.
The menu also features pancakes with Oreo crumble and vanilla ice cream for £8. An 8oz steak breakfast costs £14.95.
The development follows a tumultuous period for TGI Fridays during which Breal Capital and Calveton, operating as Evolv Collection, acquired 51 of the brand’s 87 restaurants out of administration. The transaction, which amounted to approximately £187,000 per restaurant, saved 2,000 jobs. However, the closure of the remaining 36 locations resulted in 1,000 job losses.
The closure of TGI Fridays’ flagship restaurant in London’s Leicester Square – a significant investment since its opening in 2015 – occurred in January.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSimon Wilkinson, board director and operating partner at Evolv and TGI Fridays, acknowledged the brand’s recent struggles in a LinkedIn post in early May 2025. He expressed optimism for a major comeback on 4 July, indicating a pivotal moment for the American diner, which has been a part of the UK’s dining scene since its first restaurant opened in Birmingham in 1986.
