American casual dining restaurant chain TGI Fridays has chosen restaurant intelligence platform Yumpingo to optimise customer engagement satisfaction.

TGIs selected Yumpingo to transform its US restaurant operations by offering real-time customer engagement and data analytics technology across nine states.

Currently, restaurants receive more than 7,500 at-table food, beverage and service reviews per location every month.

“Yumpingo’s platform is a real-time solution which taps into the silent majority of our guests.”

TGI Fridays chief experience officer Sherif Mityas said: “The restaurant industry has traditionally relied too much on gut feel, antiquated spot check surveys and misleading online reviews to track and optimise guest experiences, with a tiny proportion of real customers ever feeding back on their experience.

“We know technology can solve this. Yumpingo’s platform is a real-time solution which taps into the silent majority of our guests, giving the entire TGI Fridays team complete certainty of how to optimise customer satisfaction with our people and our product.”

As part of the deal, TGI Fridays will use the Yumpingo platform to optimise menu development and execution of food, beverage and service at store, shift, kitchen and server level.

Based in New York City, TGI Fridays currently operates more than 880 restaurants in 60 countries.

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Yumpingo offers its services to various restaurants in the UK such as Mitchells & Butlers, Jamie’s Italian, Bill’s and Wahaca.