The Department of Internal Trade (DIT) in Thailand has implemented a new rule requiring restaurants to display their prices clearly, with non-compliance potentially resulting in fines of up to Bt10,000 ($306.9) under Section 40 of the Price of Goods and Services Act 1999.
It has issued a reminder to all dining establishments to follow the guidelines in the Central Committee on the Price of Goods and Services Notification No 68 (2025), which pertains to the proper display of prices for goods and services.
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The Nation reports that under these regulations, restaurants are obligated to present prices in a manner that is accurate, clear and comprehensive, allowing customers to easily assess and compare costs before making any purchase.
This initiative aims to reduce confusion and prevent billing errors.
The guidelines specify that prices must be prominently visible and can be displayed in various formats, provided they are shown per unit by using Arabic numerals.
While additional languages may be included, food items need to be listed in Thai. Any extra charges, such as service fees or value-added tax, must be indicated alongside the displayed prices.
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By GlobalDataThe DIT has also clarified that the prices shown must reflect the actual selling price, except in instances where the price charged is lower than what is displayed.
In March 2025, Loob Holding, owner of Malaysian tea beverage chain Tealive, unveiled its plan to open 80 outlets in Thailand by 2035, and signed a licensing agreement with Restaurants Development
