US-based fast-casual restaurant chain The Red Chickz has signed a three-unit franchise agreement in Bakersfield, California.
Franchise partner Gurdish Kaur will be at the forefront of introducing the brand’s signature dishes to the Bakersfield community.
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Company co-founder and CEO Shawn Lalehzarian said: “Bakersfield is known for country music and Southern-style food, making it the perfect place to bring our hot chicken. We’re excited to build a lasting footprint across California by introducing The Red Chickz to the residents of Bakersfield.
“Gurdish exemplifies the passion for quality, hospitality, and innovation that drives us as a brand. We can’t think of a better individual to bring our brand to Bakersfield.”
Since its inception in Downtown Los Angeles in 2018, The Red Chickz is claimed to have captured the attention of food enthusiasts nationwide, with its approach to “reinventing traditional Nashville Hot Chicken with a California twist”.
The brand states that its social media presence and “innovative” menu has played a role in building a dedicated fan base.
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By GlobalDataThe menu at The Red Chickz offers a range of seven spice levels, catering to a variety of taste preferences. Items include “unique creations” such as the Honey Butter Sandwich and Nashville Hot Chicken Tacos.
These creations have pushed the boundaries of conventional comfort food, claims The Red Chickz brand.
The Red Chickz VP of development Spencer Sabatasso said: “Our brand was born in Los Angeles. It all started right here in California, so we are always excited when we get to increase our presence in the very place where it all began. We can’t wait for Bakersfield to see what the hype is all about.”
The Red Chickz’s growth trajectory includes signed franchise agreements in several states, including Texas, California, North Carolina, Oklahoma, and New Jersey. It also has 28 additional locations currently in development.
In September 2024, The Red Chickz established a three-unit franchise deal marking the brand’s entry into New Jersey.
