Coffeehouse and restaurant chain Tim Hortons has teamed up with Canadian American actor Ryan Reynolds to introduce a new menu, Ryan’s Scrambled Eggs Loaded Breakfast.
The menu is now available in the participating US and Canada outlets.
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Reynolds said: “There’s something really special about having the chance to collaborate with such an iconic and beloved Canadian brand. When I visited the Tim Hortons Test Kitchen, I took my role very seriously, by which I mean I ate an irresponsible amount of eggs. And honestly? I regret nothing.”
Ryan’s Scrambled Eggs Loaded Breakfast features two scrambled eggs from freshly cracked eggs, crispy hashbrowns, and a choice of sausage crumble or bacon strips, all complemented by Tim Hortons’ signature chipotle sauce.
The partnership with Reynolds was initially hinted at through a promotional video on Tim Hortons’ social media channels, coinciding with the premiere of “Deadpool & Wolverine.”
Tim Hortons chief marketing officer Hope Bagozzi added: “Ryan has been a great partner and so enthusiastic about leaning into his own love of the Tim Hortons brand as we worked on how to bring this really fun collab to life.
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By GlobalData“We’re proud to be a daily breakfast and coffee destination for so many of our guests and this partnership with Ryan is another way for us to offer a uniquely Tim Hortons morning meal that kickstarts your day with great taste and great value.”
Established in 1964 with a single location in Canada, Tim Hortons has grown into a global brand with over 6,000 restaurants worldwide.
The chain is known for its premium coffee, specialty drinks, baked goods, hot breakfast sandwiches, and a variety of other food products.
In August 2024, Tim Hortons collaborated with Nutella to introduce a new range of baked goods and beverages across Canada.
