Trejo’s Tacos, the restaurant brand by US actor Danny Trejo, is set to fuel its UK expansion through the launch of a crowdfunding campaign, as reported by The Caterer.
The brand’s UK licence holders, Jerome Armit and Sean O’Kelly, aim to raise £625,000 ($842,488) via Crowdcube to open additional restaurants across the country.
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Jerome Armit is JA Hospitality Consulting’s founder and a former chief operating officer at hospitality group Truffle Hunting. Sean O’Kelly has experience in the film and television industry.
The first UK-based Trejo’s Tacos in London’s Notting Hill has achieved more than £1m in turnover since May 2024.
This crowdfunding initiative is part of a broader fundraising effort, which has already attracted £600,000 from investors such as Slim Chickens founder Tom Gordon and Bank of America executive vice chairman Julian Mylchreest.
According to its Crowdcube page, the brand is also considering a collaboration with Live Nation UK to bring its offerings to festivals and events.
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By GlobalDataSince Danny Trejo opened his first restaurant in Los Angeles in 2016, he has widened his culinary ventures to include Trejo’s Coffee and Donuts, and Trejo’s Spirits.
Trejo’s Tacos, known for its Californian Mexican (Cal-Mex) cuisine, started in the US state of California and has four Los Angeles locations plus a site under Trejo’s Coffee and Donuts.
In August 2024, Del Taco, in collaboration with Trejo’s Tacos, announced the launch of the Roasted Pork Al Pastor lineup, a limited-time menu item available across all Del Taco outlets in the US, which features fire-roasted pork marinated with traditional spices and pineapple juice marinades.
