Umami Burger has launched a new vegetarian burger recipe.
The offering is made using Impossible Foods’ latest recipe, which features a plant-based burger that is claimed to maintain the texture and flavour of meat.
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To be released at all Umami Burger restaurant locations, the new Impossible Burger recipe has 40% less saturated fat, 30% less sodium and higher protein levels than the company’s previous Impossible Burger option.
Impossible Foods chief operating officer David Lee said: “Umami Burger is a trend-setter in the better burger category, so we are thrilled they will be among the first to bring our game-changing new recipe of the Impossible Burger to Umami Burger guests.”
Umami Burger is majority owned by hospitality firm sbe. In July last year, the restaurant chain signed a two-year contract with Impossible Foods to provide its plant-based burger at all of its locations in the US.
sbe founder and CEO Sam Nazarian said: “Impossible Foods and its CEO, Patrick Brown, and COO, David Lee, have been incredible partners.
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By GlobalData“Umami Burger is delighted to be one of the first restaurant partners to launch Impossible Foods’ new recipe of the Impossible Burger. We are always striving to bring the latest products to our guests and know they will thoroughly enjoy our new menu items.”
Umami Burger currently operates 16 locations in the US and plans to open four franchise locations in Mexico City.
It will also open 40 new locations in Mexico, more than ten in Japan, and outposts in the UAE and Qatar.
