US-based hot dog chain Wienerschnitzel is re-entering the Waco, Texas market with a new restaurant scheduled to open on 3 December 2025.
The outlet, located at 305 S Valley Mills Dr, will be the company’s first in Waco since it exited the city in 2009, and the 48th Wienerschnitzel location in the state.
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The menu will include the brand’s established items such as the Chili Cheese Dog, the Junkyard Dog and Chili Cheese Fries.
It will also serve desserts from the Tastee Freez line, including dipped cones and floats.
Seasonal limited-time options include Hostess Ding Dongs and Hostess Twinkies Shakes.
The Waco restaurant will offer drive-through, online ordering and delivery. Delivery services are due to commence in January 2026.
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By GlobalDataLocal operator Brett Swartz will run the new restaurant. Swartz has longstanding experience in the Waco hospitality scene, leading local ventures such as Slow Rise Slice House.
Swartz noted: “This brand has been a Texas favourite for generations, and we’re proud to finally return its legendary menu and welcoming service to our hometown. Our goal is to create a place where families, students and visitors can enjoy a fun, fast and memorable meal.”
Wienerschnitzel US Franchise Development director Ted Milburn called the expansion “an exciting milestone”.
“Brett’s deep Waco roots and proven record of building successful businesses make him an ideal partner.”
The launch in Waco continues the brand’s expansion drive.
In May, it revealed plans to open six new restaurants within Walmart locations in Alamogordo, New Mexico, in Bakersfield, California, in Colorado Springs, Colorado, in Puyallup, Washington, in Reno, Nevada and in Tempe, Arizona.
In July, Wienerschnitzel secured a deal to set up seven new restaurants in Norfolk and Richmond in the state of Virginia.
A month later, it signed two development agreements to launch eight new outlets across Spokane, Washington State and Fort Worth, Texas.
