Happy Belly Food Group’s Yolks Breakfast has opened its first Quebec location in Montreal as part of a wider Canadian growth strategy.
The new Yolks Breakfast restaurant is in Dollard-des-Ormeaux, a suburban market in Montreal, and will serve its signature menu, offering its core breakfast, brunch and lunch dishes.
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This opening is the first of 26 Yolks Breakfast locations contractually committed across Quebec through agreements with local development partners. It is also the sixth Yolks restaurant to open nationally out of 51 units secured under Area Development agreements across Canada.
Happy Belly Food Group CEO Sean Black said: “Opening our first Yolks Breakfast location in Quebec is a significant milestone for Happy Belly and for the Yolks brand.
“Quebec has been a strategic priority for us since signing our 26-unit Area Development Agreement for the province, and today’s announcement highlights the strong nationwide demand for Yolks as a breakfast brand.
“Our Quebec Area Developer partners recognised this demand and bring more than 20 years of experience operating successful corporate and franchised restaurant concepts, including a proven track record with breakfast brands in the Quebec market.”
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By GlobalDataCanada-based Happy Belly Food Group focuses on consolidating and scaling emerging restaurant brands. Across its portfolio, the company now has 666 contractually committed retail locations.
Besides Yolks Breakfast, Happy Belly Food Group’s portfolio includes Heal Wellness, Rosie’s Burgers, Via Cibo Italian Street Food and other concepts.
Black added: “We continue to focus on securing strong locations that shorten build-out timelines, improve return on invested capital, and position our brands for long-term success. Quebec is a key growth market for Happy Belly, and Yolks is well-positioned to become a leading breakfast brand in the province.”
