Malaysian speciality coffee chain ZUS Coffee has forayed into the Thai market with the opening of two new locations in Bangkok.
The outlets are situated at Varnit Place Aree, a lifestyle destination, and Baan Kampu Asoke on Sukhumvit 21 Road.
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The launch event was attended by the country manager for ZUS Thailand, alongside RSC managing director Khun Attharkon Wuddhikullaphak and manager Khun Thanasin Inthongsuk, Marketech APAC reported.
This expansion is part of ZUS Coffee’s broader strategy to establish 200 new outlets across Southeast Asia by 2025, which includes plans for 107 locations in Malaysia, approximately 80 in the Philippines, and six in Singapore.
The company is also looking to enter markets in Brunei and Indonesia in the near future.
To mark the opening, ZUS Coffee offered promotions such as complimentary Spanish Lattes for the initial 100 customers at both locations.
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By GlobalDataDuring the branch launch at Vanit Place Aree, leasing company RSC was quoted by Marketech APAC as saying: “We’re excited to see ZUS coffee bring their unique coffee experience to Thai consumers, and we’re glad to be part of their journey as they grow in Thailand.”
Established in 2019, ZUS Coffee has increased its presence in Malaysia from 290 stores to over 700 in 2023.
The brand’s international expansion commenced in 2023 with its first store outside Malaysia in the Philippines.
In September last year, ZUS Coffee raised $57.5m in a funding round led by Singapore-based company KV Asia Capital. The company used the capital to advance its growth strategy, which includes opening new outlets.
