Chinese tea chain HEYTEA enters US market
Established in 2012 in Jiangbianli, Guangdong province, HEYTEA currently operates more than 3,000 stores across China.
11 December 2023
11 December 2023
Established in 2012 in Jiangbianli, Guangdong province, HEYTEA currently operates more than 3,000 stores across China.
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The franchisee will initially open four new coffee stores in Cardiff and Oxford, UK.
The three brands - Ask, Zizzi and Coco di Mama - delivered like-for-like revenue and profit.
The new location also features two charging stations for electric cars in the parking lot.
The brand has signed a 15-unit development agreement with franchisee Andres Sotomayor.
The restaurant company aims to expand its presence through new franchising opportunities.
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The total revenue of the Western European foodservice profit sector totaled $685.3 billion in 2022, having declined at a negative CAGR of 2.4% during 2017–22. In 2022, FSR was the largest foodservice channel, with a value share of 25.9%, followed by QSR. However, the region’s foodservice sector is poised to bounce back as it is forecasted to register a CAGR of 8.1% by 2027.
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