Domino's Pizza Group has unveiled its new chicken sub-brand, CHICK 'N' DIP, aiming to contribute to the growth of the main business in the UK and Ireland.
The sub-brand will leverage the current supply chain and kitchen facilities nationwide with little need for additional capital expenditure.
It is currently undergoing trials in 187 outlets across the northwest of England and Northern Ireland, marking the beginning of a broader strategy to extend across the nation.
Customers can choose chicken tenders - strips of chicken breast encased in a crumb, baked and served in portions of either three or five, CHICK 'N' DIP wings are seasoned and baked, available in servings of eight or 12, or CHICK 'N' DIP Boneless Bites - breaded pieces of chicken breast baked until golden and servied as portion of either eight or 12.
The chicken options are accompanied by nine globally inspired dips: BBQ Dip, Buffalo Hot Sauce, Garlic Aioli, Garlic & Herb Dip, Ghost Chilli Glaze, Hot Honey, Katsu Curry Sauce, Mexican Mayo and Teriyaki Sauce.
Domino's Pizza Group CEO Andrew Rennie stated: “CHICK ‘N’ DIP is a bold new chapter for Domino’s. By creating a dedicated concept that combines globally inspired flavours with high-quality chicken, we’re opening up a significant opportunity for our UK & Ireland business, alongside continued growth in our core pizza business, where we have significantly increased our market share.
“CHICK'N'DIP is a fantastic product with the potential to be a powerful new growth lever, underpinned by our loyal customer base and trusted delivery.”
In its recent financial update, Domino's Pizza reported a net income of $131.09m for the second quarter of 2025. This is a 7.6% decrease from the $141.97m recorded in the same period of the previous year.
