US-based fast casual restaurant Hawaiian Bros has inaugurated its first island-inspired franchise location in Paradise Valley, Arizona. 

The new establishment, presented by Stine Enterprises, marks the seventh Hawaiian Bros outlet within Arizona and fourth in Phoenix.

The grand opening of the Paradise Valley location is offering the first 100 customers in the queue a complimentary t-shirt and a gift card valued between $25-$500 upon purchase.

Additionally, one fortunate individual will be awarded Hawaiian Bros meals for an entire year.

Post-celebration, the outlet will operate from 10am to 3am, catering to a range of dining schedules.

In a gesture of community appreciation, Hawaiian Bros will extend a special offer to first responders, medical staff, educators, students, and local business employees, providing them with a free classic Plate Lunch.

The menu at Hawaiian Bros features a selection of succulent chicken or pork dishes, complemented with sweet, savoury, or spicy glazes, and served alongside macaroni salad, steamed white rice or vegetables.

For dessert, patrons can indulge in the smooth, tropical Dole Soft Serve.

Stine Enterprises president and owner Adam Stine said: "Expanding into the Valley has been an exciting journey for us. We've opened several Hawaiian Bros locations across Phoenix in recent years, and we're incredibly grateful for how the local community has embraced each one. With every new opening, we remain committed to bringing fast, friendly service and fresh, Island-inspired meals to more communities throughout the region."

In April, Hawaiian Bros Island Grill announced a partnership with Lunchbox, an enterprise restaurant platform. This collaboration aims to enhance the restaurant's catering services by providing a scalable technology solution that ensures brand consistency and profitability.

This follows the brand's March expansion, which saw the opening of its first island-inspired franchise in Waukee, Iowa.