FAT Brands-owned US pretzel concept Pretzelmaker has announced the launch of its latest Pretzel Bite offering, Cinnamon Toast Crunch Cinnadust Pretzel Bites.

Made with Cinnamon Toast Crunch cereal’s Cinnadust mix, the sweet bites are available from 1 April to 30 June 2024.

Cinnamon Toast Crunch Cinnadust Pretzel Bites are hand-rolled, freshly baked and coated with a layer of Cinnamon Toast Crunch’s signature flavour.

Pretzelmaker is also offering a Vanilla Glaze dipping sauce.

Senior marketing director Katie Thoms said: “We continually strive to create one-of-a-kind menu offerings that bring excitement to our fans.

“Our partnership with Cinnamon Toast Crunch brings a level of sweetness and nostalgia that we feel will resonate with our guests and drive them to visit our locations for an epic taste bud adventure!”

This new product launch follows FAT Brands' recent strategic expansion efforts.

In October 2023, it entered a development agreement with Canadian Cookie Enterprises to launch 25 new Pretzelmaker outlets across Canada up to 2033.

In July 2023, Pretzelmaker opened a new drive-through location in Cedar Rapids, Iowa.

Situated at 1115 Blairs Ferry Road NE, it is the second drive-through outlet for the brand in the area.

Launched in 1991, Pretzelmaker has garnered a following for its fresh-baked, hand-rolled Pretzel Bites and its fresh-squeezed lemonade.