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28 August 2025

Daily Newsletter

28 August 2025

Smoothie King expands with first-ever food menu launch 

The Power Eats menu is now available across the US and comprises three Loaded Toasts and two Protein Boxes.  

Shivam Mishra August 26 2025

US-based chain Smoothie King has launched its inaugural food menu, Power Eats, across its more than 1,200 US locations.  

The expansion marks the brand's move beyond smoothies, offering a range of “protein-packed” options designed to complement its drinks.  

Previously tested in Dallas-Fort Worth, the Power Eats menu is now available nationwide and comprises three Loaded Toasts and two Protein Boxes.  

The toasts are Peanut Butter Toast with fruits and honey, Chocolate Hazelnut Toast with granola, and Avocado Toast with seasoning.  

Protein Boxes offer Eggs & Cheese, and Peanut Butter & Fruit.

Smoothie King president and chief Gavin Felder stated: “For the first time in our history, we are going beyond smoothies and bowls – and it is all because we wanted to give our guests what they have been asking for. 

"They have told us they want more flexible, nutritious choices throughout the day, and we have responded with an incredible range of food options that are not only delicious, but designed to leave you feeling great about your choice – no regrets, just the perfect solution to power your lifestyle and enjoy Smoothie King your way, all day.” 

More items are set to be introduced nationwide by early 2026.  

The expanded menu will include Egg Clouds and Savory Chicken Tenders.

Egg Clouds are made with cage-free eggs, while Chicken Tenders come in Zesty Garlic and Spicy Habanero flavours, with multiple dipping sauces, the company said.  

Smoothie King also launched a limited-time bundle for its Healthy Rewards members.  

From 26 August 2025, members can pair one of the new Loaded Toasts with a 20oz Enjoy a Treat smoothie for $9.99.  

The offer will be available to all customers nationwide from 2 September. 

The food menu launch follows Smoothie King’s recent minority growth investment from Main Post Partners.  

The company described the partnership as heralding a “powerful new chapter” for accelerated growth and innovation.  

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