Sugarloaf TGIF Management, which manages the global TGI Fridays brand, has entered a master franchise agreement with Brew and Feast Holdings to launch the restaurant chain in the Republic of Maldives.
Brew and Feast Holdings will first open outlets in the capital city, Malé, with plans to later assess potential locations within hotel properties on resort islands across the archipelago.
The casual dining brand's foray into the Maldives forms part of its international expansion strategy, which prioritises franchise-led growth in markets it identifies as having strong potential.
The brand is pursuing flexible formats to suit local conditions and travel hubs.
Brew and Feast Holdings chairman Mohamed Anwar stated: "This agreement marks an exciting new chapter for hospitality in the Maldives. Bringing TGI Fridays here feels like the perfect match of spirit and setting.
“We host people who come to celebrate life's biggest moments, and that's exactly what Fridays does best. With support from the TGI Fridays global team, we are committed to building a long-term presence that elevates dining, drives tourism value and becomes a favourite destination for both locals and visitors."
Brew and Feast Holdings will collaborate with TGI Fridays’ global team on development activities, including choosing sites, design, staff training, supply chain arrangements and marketing.
The work will be supported by the brand’s global hubs in the US state of Dallas and Dubai.
TGI Fridays International Franchising president Phil Broad stated: “Our entry into the Maldives comes at a time of strong international momentum, following the opening of our first restaurant in Tashkent, Uzbekistan – our debut market in Central Asia and a significant milestone as we expand into new regions.
“We're also building on recent successes in Japan and Peru, alongside extended development plans for more than 100 new restaurants across Mexico and India."
In October 2025, Sugarloaf TGIF Management reached two master franchise deals to grow the TGI Fridays footprint in India and Mexico.
