The Halal Guys has announced the launch of an enhanced franchise programme aimed at bolstering its domestic and international expansion efforts.

The brand said it is seeking seasoned restaurant operators who are interested in diversifying their portfolios with an established name.

The Halal Guys currently operates nearly 100 locations with an additional 400 in various stages of development.

The franchise initiative is expanding in various markets, including Boston, Chicago, Dallas, Iowa, Maryland, and the Carolinas.

Franchisees will have support in areas such as supply chain management, development, site selection, marketing, and operational guidance.

The Halal Guys COO Margaret Carrera said: “At The Halal Guys, we're actively seeking seasoned franchise groups and experienced individual partners who are ready to grow their portfolios with a high-demand, globally loved brand.

“With a rich history that began as a food cart in New York City back in 1990, we have cultivated a tried and true business model and strong global presence. We are committed to continuing our legacy and look forward to collaborating with exceptional operators as we drive our expansion efforts forward.”

The Halal Guys offers American Halal dishes, including platters and sandwiches featuring options such as Chicken, Beef Gyro, Spicy BBQ Chicken, or Falafel, all complemented by the brand's white and red sauces.

The menu has been expanded to include Chicken Wings, served with a selection of sauces such as White Sauce, Herb Blended White Sauce, Smokey BBQ Sauce, or Hot Chili BBQ Sauce.

Additionally, customers can purchase desserts such as Baklava and Baklava Cheesecake. For larger gatherings, the company offers a variety of catering and family meals programmes.