Yum China, in collaboration with the Italian coffee manufacturer Lavazza, has partnered with super-sports car producer Automobili Lamborghini to introduce a co-branded drink in China.
The partnership will feature a limited-time co-branded drink, LAVAZZA Shakerato, set to launch on 18 June 2024.
The drink combines Lavazza's coffee expertise with the spirit of Automobili Lamborghini’s Squadra Corse.
The LAVAZZA Shakerato, a creative twist on the classic Italian shaken iced coffee, will be available in a Lamborghini-themed shaker cup.
Customers will be able to select three different flavours of the espresso-based beverage, which is served with ice.
The collaboration also features a co-branded smartphone accessory that will be available to customers.
Yum China said: “The exciting new Automobili Lamborghini and Lavazza partnership brings together two exponents of Italian excellence in their respective fields — featuring products, events and initiatives that will showcase the two brands' shared dedication to excellence and unique experiences.”
Employing 400,000 people, Yum China operates more than 15,000 restaurants across 2,000 cities in China. Its portfolio includes brands such as KFC and Pizza Hut in the quick-service and casual dining sectors.
Lavazza, which employs 5,500 people, reported a turnover exceeding €3bn in 2023.
Yum China’s brands Little Sheep and Huang Ji Huang have expanded their domestic and overseas footprints since the beginning of 2024.
The two brands have opened new stores and unveiled new store formats to cater to a variety of party sizes.
