Noble Chicken, the fast-casual brand launched by Wings and Rings, has reached an agreement to act as the sole food and wing provider at Oakley Greens, an all-seasons sports bar and entertainment venue in Cincinnati, Ohio.
With this agreement, Noble Chicken replaces the venue’s previous food operator, with the venue aiming to change and broaden its food offering for visitors.
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Wings and Rings senior marketing manager Dan Sweatt said: “Both brands have been very familiar with each other for a very long time.
“When the opportunity came to upgrade the food options at Oakley Greens with our chicken tenders and sandwiches, we jumped at it.
“The potential for synergy when it comes to food and drink, co-promotional events and community relationships is incredibly exciting.”
The customer base at Oakley Greens is viewed by Noble Chicken as closely matching the latter’s existing audience.
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By GlobalDataSweatt said the people who visit the venue are largely the same type of guests who already choose the brand.
He also underlined Oakley Greens’ established bar operation as a key part of the collaboration.
Sweatt added: “Being able to pair our food with their drinks while watching your favourite team creates a really fun and unique experience.”
Noble Chicken plans to serve its regular menu at Oakley Greens while adding items aimed at groups, families and event-led traffic.
Oakley Greens operator Tori Meeker said: “Flavour fuels fun, that’s the vibe we’re chasing at Oakley Greens. Partnering with Noble Chicken brings that perfect mix of bold flavour, local flair and customer service that fits right in with our energy here.”
