US dirty soda chain Swig has signed a 25-unit franchise development deal in Southern Florida.
The agreement was signed with multi-unit operators James and Spiro Laskaris and their business partner Stephen Attard.
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Under the deal, the partners will open Swig stores in several Southern Florida markets, including Port St Lucie, Palm Beach and Stuart.
The first venue under this agreement is expected to start trading by the end of 2026.
Laskaris has extensive experience in foodservice franchising. He first became a franchisee in 2001 with Dunkin’ and, together with Attard, later grew that business into Georgia from 2006.
James Laskaris said: “The product stands out, the model is simple to scale, and the brand’s marketing and energy really resonate with a younger, highly engaged customer base.”
The development schedule is intended to support Swig’s nationwide franchising push and bring its customisable drink format to new local communities.
Swig president Todd Smith said: “James, Spiro, and Stephen embody the type of franchise partners we are looking to grow with at Swig.
“Their proven multi-unit experience, operational discipline, and commitment to delivering an exceptional guest experience make them a great fit for our brand.
“Just as importantly, they share a genuine passion for Swig and our Daymaking mission, which is critical as we continue to scale in high-growth markets like South Florida.”
Swig was launched in 2010 in St George, Utah, starting out as a single drive-through concept.
It has since expanded into a multi-state chain with more than 150 locations across 16 US states.
