McDonald’s is revamping the global visual identity of McCafé’s sub-brand to reflect a wider range of drinks and changing customer tastes.
As part of the redesign, the McCafé wordmark has been updated to match the main McDonald’s logo.
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The company has also adopted two new lead colours for the brand, described as “refined gold” and “coffee cherry”.
McDonald’s Global Brand Marketing vice-president Paloma Azulay said: “We redesigned the new McCafé to help our customers feel the joy they are seeking from these new beverages around the world.
“Just like with any McDonald’s experience, we can’t wait for them to feel it and say ‘i’m lovin’ it!”
The restaurant brand said that the refreshed identity is intended to provide a more uniform way of presenting McCafé across markets, while still leaving space for local adaptations.
The brand update is being introduced alongside an expanded beverage line-up.
New McCafé drinks are due to roll out this spring and summer in the US, Canada, Germany and Australia.
The upcoming range adds new subcategories, including refreshers, crafted sodas and energisers.
Planned launches in the US include Strawberry Watermelon Refresher, Mango Pineapple Refresher, Blackberry Passion Fruit Refresher, Sprite Berry Blast, Orange Dream and Dirty Dr Pepper.
McDonald’s US expects to begin serving the new drinks from 6 May 2026.
McCafé was first introduced in Australia in 1993. The company said the concept has since expanded globally and has been progressively updated over the years.
In February, McDonald’s Australia expanded its McCafé menu, introducing ten new hand-crafted drinks at more than 500 sites in Queensland and Victoria.
