British pub operator Greene King has rolled out updated food and drink menus at more than 70 heritage pubs in London and other parts of the UK.
The project builds on two years of work under the group’s premium investments programme to improve food, drink and service across historic sites.
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Greene King brand operations director Jamie McDiarmid said: “Our heritage estate has some truly iconic pubs with great stories to tell. All are in wonderful settings in cities and towns or along the River Thames, and it is fitting to match these unique pubs with carefully curated menus and quality service designed to wow our customers when they visit.
“We have elevated our offer to include premium wines, cocktails and dishes with seasonal specials, alongside new glassware, crockery, set-up, branded clothing and touchpoints to really enhance the experience at every step in the guest journey.”
New dishes added this month include Wild Boar Scotch Egg, Chicken Forestière and Mixed Berry Eton Mess, alongside burgers, pub staples and Sunday roasts.
The drink line-up now features Greene King beers alongside classic, shaken, spritz and alcohol-free cocktails, a broader range of premium wines and spirits, and revised hot and soft drink options.
In March, Greene King opened a new supply chain centre in Middleton, Greater Manchester, to bring together distribution for pubs across north-west England.
The 290,000ft² site includes both warehousing and office space supporting deliveries to 1,000 Greene King-managed and free-trade venues.
