Fast-casual chain QDOBA Mexican Eats has signed a multi-unit development contract to establish 17 new sites across San Diego County in the US.
The deal is led by Hyperion Brands, a multi-unit franchisee headquartered in San Diego.
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Hyperion Brands co-founder and CEO Cesar Shih said: “We see real opportunity for Qdoba to stand apart with its fresh, customisable menu and signature offering of free guacamole and queso with any create-your-own entrée.
“As a San Diego-based operator, we’re looking forward to bringing Qdoba’s bold flavours and great value to our guests across the region.”
The transaction builds on the company’s ongoing expansion throughout California.
Another agreement with an established quick-service restaurant (QSR) operator was finalised earlier this year to introduce the brand in Ventura and Santa Barbara.
Both transactions form part of Qdoba’s broader franchising model, which focuses on scaling alongside multi-unit operators.
Qdoba chief development officer Jeremy Vitaro said: “California is a priority growth market for Qdoba.
“We’re excited to grow the brand with the Hyperion Brands team, a proven, operations-first organisation that also brings a strong development track record and a hometown advantage.”
At present, the company and its network of franchisees run roughly 875 outlets, with plans to more than double the brand’s footprint to approximately 2,000 restaurants.
Under the plan, Qdoba and its franchise partners aim to open 100 restaurants annually in the years ahead.
In July, the chain signed two agreements to develop 50 additional restaurants across Atlanta and Nashville, US.
